Resources:
1.
Connections with big figures in the
restaurant/catering industry.
a.
Valuable? Yes! Can provide feedback and
opportunities for sales.
b.
Rare? No… anyone could go out and form these
connections. It would just take them time.
c.
Inimitable? No… for the same reasoning as rare. Anyone
could copy them.
d.
Non-substitutable? Yes, since they are direct
connections to those that make my target market go around. There is no one
better to talk to for information and for sales than them.
2.
Connections with environmental specialists who
will help me make the most ecofriendly option, especially for companies that want
to better their image.
a.
Valuable? Yes! Companies will want any option
that will make their image better, and they can help.
b.
Rare? No… Anyone can find them and talk to them.
c.
Inimitable? No… for the same reason as above.
d.
Non-substitutable? Yes, since they are experts
in their field. The same sort of logic for the figures in the restaurant
industry applies here.
3.
Connections to bag manufacturers
a.
Valuable? Yes! They will make my business
possible.
b.
Rare? No… anyone could have them make bags.
c.
Inimitable? No… There are lots of them out
there.
d.
Non-substitutable? No… I could go with many different
producers.
4.
Product Designers to create bagging options and
features
a.
Valuable? Yes! I need to be able to have product
specs and mockups before I can produce them.
b.
Rare? No… There are lots of product designers
out there.
c.
Inimitable? No… Anyone could be doing this for
me.
d.
Non-substitutable? Yes, since if I have no one
to design the bags, they will never get made!
5.
I am a realist that sees things for what they
are: I don’t idealize or imagine what I wish would be reality and true.
a.
Valuable? Yes! This will keep me from trying to
make and sell products that no one actually needs in the first place.
b.
Rare? Yes! So many people in today’s world are
susceptible to getting caught up in their own world view, hindering them from
seeing the bigger picture and capitalizing on it.
c.
Inimitable? No, as anyone could try to learn
this. However, it is hard and oftentimes not something people can learn.
d.
Non-substitutable? Yes! There is no substitute
for seeing things as they are.
6.
I am a genuine, trustworthy person and my voice
and demeanor show this very clearly.
a.
Valuable? Yes! Would you buy something from someone
who you could tell was just in it for the money? NO!
b.
Rare? Yes! Most people in business (especially
at the startup stage) are just in it for the money.
c.
Inimitable? Yes! You can’t fake honesty (unless
you are a sociopath).
d.
Non-substitutable? Yes! As the old saying goes, telling
the truth is always better than lying.
7.
Knowledge of my target market from interviews
and reflection
a.
Valuable? Yes! This will allow me to pinpoint my
target market and sell to those who need my product.
b.
Rare? No, as anyone could take the time to
acquire this knowledge.
c.
Inimitable? Yes, as you can’t fake facts from
real people.
d.
Non-substitutable? Yes, as this information can’t
be faked or made up.
8.
The use of delivery and takeout is increasing at
an alarming rate, and I will be stanced to capitalize upon this in the coming
years.
a.
Valuable? Yes! Knowledge is power, and this
shows that my work has a payoff.
b.
Rare? No, as anyone can look up facts and
statistics on this online.
c.
Inimitable? Yes! You can’t fake facts!
d.
Non-substitutable? Yes! Once again, there is no substitute
or replacement for the truth.
9.
I know firsthand how annoying and aggravating it
is to have a wet and soggy bag on a day when everything has been a drag and I
just want to get home and shovel down my food and go to bed. This a key part of
the human experience. I understand the reason behind my product.
a.
Valuable? Yes! This will allow me to sell and
pitch my product with passion and care.
b.
Rare? No… we all face this!
c.
Inimitable? Yes! We all experience the human
condition, and nothing else.
d.
Non-substitutable? Yes! Once again, you can’t fake
reality.
10.
I know firsthand that I (and others) as
customers value a positive experience when we buy food from them. This can be
enhanced by amenities, extras, freebies, or good service. My product speaks to
this.
a.
Valuable? Yes! This allows me to sell my product
and relate to my customers.
b.
Rare? No… we all know this!
c.
Inimitable? Yes! You can’t fake or make up
reality!
d.
Non-substitutable? Yes! There is no substitute for
truth.
Top Resource: I am a genuine, trustworthy person and my
voice and demeanor show this very clearly.
At the end of the day, this is what will carry me through
from start to finish. At every stage of the process, people will want to go
with my product and company not only because I solve their unmet need, but
because they trust me, and they see beyond a shadow of a doubt that I care.
When they work with me, they aren’t just working with a businessperson. They
are working with a friend who is there to help one another out.
Hi John,
ReplyDeleteGreat analysis of your personal strengths and valuable resources, I liked that you gave credence to both your personal traits that would help you be a good business leader and salesman, as well as the network connections that give you a leg up over potential competitors. I agree with you that personality is probably your most valuable trait though, as these are the things that you cannot replicate if you don't have it already.