One of my biggest life goals is to be a great father and husband. This aspiration drives me to do most everything I pursue in life, from career to health and fitness to my overall personal development. I'm a big believer in the fact that life is incomplete until one takes that next step, extending their legacy into the next generation with someone they love. This business would allow me to retire early (around the age of 45), breaking away from the 9-5 grind and living my life to its fullest. I have never been a strong proponent of the way that our society treats work (work till you die), and as such I value efficiency and time management. I always want to make the most out of my money and my time, in any and every way. This will allow me to make efficient and strategic decisions both in life and in business.
What are you offering to customers: I am offering an inexpensive, lightweight, cost effective solution to the bagging problem that plagues the fast food/catering / takeout industry. When was the last time that you went to one of these such places (perhaps not now with the Coronavirus!) and had a bag that leaked, ripped... was not what you would have liked? Chances are, every single time! We all know the pain of taking out our Chipotle from the bag when we get home to find that it has leaked all over the bag, into our car... giving that horrific smell of salsa a week later.
My product provides a new solution to the horrible products currently out there. It's customizable and made to order for customers. Anything is possible when you order with us. We can do small, medium, large, XL... handled, zippered, you name it! Not only that, but it's also eco friendly and reusable! Stop throwing away bags, and starting reusing ours.
From the perspective of a business, this allows for them to have a positive impact on their customers, insuring that they will be coming back for more, time and time again!
Who are you offering it to?: I'm offering my product to franchised restaurants/ fast food chains that provide catering and takeout as well. These customers typically face very high competition (think McDonalds and Chicfila), and will be willing to do anything to gain a competitive advantage and get market share over their competitors. Their priorities are profit and repeat business. We can help them do that.
Why do they care?: My customers care about my product because they NEED it to survive. Without bags, they wouldn't be able to operate on a considerable portion of their business, increasingly more so in this day and age with problems like viruses. Distancing is the future. Takeout and delivery sales are going to boom, and they need to be ready for the next era in the food business.
What are your core competencies?: I'm willing to act, think, and go out of my way when no one else is willing to. Simply put, I'm like a spartan warrior. No matter what challenge you give me, I will defeat and conquer it head on. I always have, and I always will. I'm extremely adept at seeing the good side of otherwise bad things, and at capitalizing on everything I possibly can.
I also am realizing that I have a talent with making new connections, especially at such a young age due to my maturity and demeanor. This has allowed me to exploit opportunities in the past, and it's only moreso now. People are impressed with young people who are mature and have drive- they want to help. Using this to my advantage will serve me well as I seek to make more connections so as to expand my circle and grow my social capital, as we have talked a lot about.
Evaluation: I really do truly believe that I have a cohesive plan that works very well. My heart, mind, and actions are all in the right place. Obviously, I need to grow my connections and reach out so as to clear up details with design, manufacturing, planning, patenting, and things of the sort, but that's nothing a little bit of networking can't fix! Aside from this, I really think I have a winner. Now I just have to execute on my plan.
Feedback Memo: I didn't receive much feedback at all, but here were two main changes I made:
I focused more on trying to be shorter and concise (like a napkin) while putting the reader in the shoes of the customer. I felt that my post before was too long and was getting off topic.
I tried to frame things more on my competitive advantage with this product, and how I can use it to help my clients and to win business for them. Essentially, realizing the full impact and potential of my product.
Hi John! This is a great post. Your quality of being extremely driven is gonna get you very far. I really see great things ahead for you! I really like how you express that you are confident in your idea and also point out the things that you will need help with like patenting and manufacturing. I suggest that you touch on why your product is something franchises need. We understand that franchises need bags, but I think it would be more convincing that they would choose your bags because you are focusing on the quality of them, so that they don't leak or break. So rather than just saying your customers would value your product because they need bags you should elaborate on why they would choose yours over someone else's.
ReplyDeleteHi John. Great work on your idea napkin. Your napkin is very thought out and thorough. I agree, I do think you have a great idea here that you could definitely accomplish something with! Your revision seemed to accomplish what you set out to change. It is definitely more concise than your last post. Great job!
ReplyDeleteHi John!
ReplyDeleteGreat work on the assignment as usual, like you I tried to shorten my response in the rewrite to make the whole response more concise and focused on the merits I have that set me apart from another person creating a similar product. I thought it was smart of you to structure your response to fit the questions a potential customer would have, as that mindset will help you in marketing your products in the future.