Segment: Catering Managers/Directors
My
customer is a 29-year-old well to do woman who drives a white Toyota Solara and
is a catering director at a prominent fast-food/restaurant chain. She doesn’t
have any kids, but she does have one dog. Playing with it is how she usually
passes her time if she is not busy working or taking business calls. She is
single and doesn’t have a significant other. She abhors both reading and
politics and stays far away from both. She dares not touch vegetables, but she
loves fruits and is an avid red meat eater. Although she is young at 29, she
feels more like 40. She has a lot of friends and is a very outgoing individual.
She can talk up a storm with most anyone that she meets, be it in a meeting or
out on the streets.
I have
almost nothing in common with my customer avatar. I believe that this stems
from the fact that my field of interest and my character traits are so wildly
different. While she is very extroverted, I tend to be much more introverted
and reserved. I enjoy talking, but only if it is meaningful and genuine. I
enjoy hobbies like working out, reading books, and watching movies, none of
which she does. The only thing that we really have in common is our love for
dogs! But then again- who doesn’t love a cute dog?
Hi John. First off, wow! Great work. You have thought of everything for your avatar. I love how specific you got with the details of your 29 year-old dog loving customer. It feels as if you are truly describing a real life person! I also enjoyed the pictures you used, especially the one of the dog. Keep up the great work John!
ReplyDeleteHi John,
ReplyDeleteI enjoyed reading your post, avatar description was very thorough and gave me a really detailed mental image of what the person you are selling to is like. I thought it was interesting that you included that she felt like she was 40, though only 29, I assume to highlight the stress a job in the catering business could bring. Maybe you could market your product from this angle, your packaging being one less thing for people like her to worry about.
Hey John,
ReplyDeleteYour avatar description was very informative and you seemed to have gotten your crowd of buyers down perfectly. You were able to understand the realm of buyers you would be targeting and implemented this perfectly when creating your customer avatar. The description of what you were going for was very thorough and it made me picture this in my head perfectly. Great picture you used for the post as well.